Fashion Design
Work Example - 1 day project
2022
Design Brief: An Unexpected Winter
Our repeat customers are so excited when new ADAY pieces drop. We have found that the most successful drops were designed particularly for them. What do the Aday customers want and they aren’t already getting? And what problem are we solving?
Wardrobe needs have changed, but what we know is that looking put together, feeling confident, high quality, and comfort are here to stay. Our customers are back travelling for work and adventure, and are maximising their experiences. Winter could mean chasing the sun in Australia or working in a log cabin in the Catskills. Our customer is back on the move and demanding more from their wardrobes. We’re looking for newness, but something our customers can relate to and add to their winter wardrobe. We want to see how you design and what you would bring to the Aday customer next.